In the summer of 1995, with the position of American Angler well established, Abenaki Publishers relaunched Fly Tyer as a quarterly in its original fly-tying-only format, with a goal to eventually achieve a circulation of 30,000. Readers immediately recognized that Fly Tyer offered more accurate, easy-to-follow, step-by-step tying instructions than any other publication in the marketplace. They also found well-written articles about history and fly-tying tools, materials and new patterns. As a result, circulation has rapidly risen to more than 30,000. Fly Tyer is now the fourth largest fly-fishing magazine in North America. It appeals not only to novice fly tyers, but to the most experienced as well.
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At a Glance
- Launched: 1978
- Annual frequency: 4X
- Circulation: 31,500
- Average HHI: $107,000
- Average net worth: $825,000
- Average monthly unique visitors: 23,000
- Facebook likes: 7,000
- Digital editions: iPad, iPhone
84% of readers have college or postgraduate degree and 96% take direct action every year as a result of reading Fly Tyer.