American Angler, with a circulation of 30,000 hard-core fly fishermen, provides solid “how-to” information for those seeking to master this most sophisticated of angling sports. Articles written by well-known experts and laymen alike cover every region, every technique and every species of fish that can be taken on a fly. The magazine was born in 1978 as a quarterly newsletter called Fly Tyer. It struggled through several editors, owners, formats and name changes until 1992, when Abenaki Publishers acquired the publication (by then known as American Angler) and moved operations to Bennington, Vt. The magazine’s readership and reputation have grown rapidly. Its largely male, well-educated, well-to-do readers are the most devoted fly fishermen in the country. Now based in Augusta, Ga., along with its sister publications in the outdoor group, American Angler is widely viewed as the best-written, best-edited and best-looking publication in its class.
Reader Profile — Readers are outdoors enthusiasts and avid catalog buyers who respond well and have a keen appreciation of top-quality and unique merchandise.
At a Glance
- Launched: 1978
- Annual Frequency: 6X
- Circulation: 30,000
- Average HHI: $154,000
- Average net worth: $1.34 million
- Digital editions: iPad
87% of readers have college or postgraduate degrees, and 71% take direct action every year as a result of reading American Angler.