When Natalee Roberts founded the Northeast Equine Journal in 1988, New England was served by a fragmented marked of equine magazines and newspapers. By the time Morris Media Network acquired the Equine Journal in 2012, New England was dominated by Robert’s Equine Journal and Morris Media Network’s Horsemen’s Yankee Pedlar, and both publications had expanded to New York, Pennsylvania and beyond. The merger of the two titles simplified the market for advertisers, readers and equine associations in the north east and is now by far the largest all-breed, all-discipline, all-association magazine in the United States.