After months of analyzing, strategizing and pouring over 85 years of archives, along with some dirt, sweat and even a few tears—we’re unveiling the new Western Horseman to our Western Horseman family. Along for the ride and wrangling us along the way was TJ Tucker. The award-winning creative director, whose roots run deep in ranching and the horse industry, helped us revise and craft the new look, page by page.

Starting with the cover, you’ll notice our iconic Western Horseman masthead, tipping our hat to the past with that “tall in the saddle” font used back in the 1940s. Surrounded by a field of warm yellow, it should be familiar to those of us alive in the 1950s, ’60s and ’70s, and its uncluttered appearance allows your eyes to sink deeply into the image being portrayed. We’ve heard you want more, so you’ll find more editorial pages, about 30 percent more—along with heavier paper stock (when supply chains catch up). We call it thud factor. We’ve lasered in on making the text more legible, opening up more white space and turning up the heat on our photography, allowing readers to be surprised and delighted with every turn of the page.

We’re hoping our fresh look, clean lines, easy-to-read feature stories, and breathtaking photography all carry an aesthetically pleasing issue to enjoy and help remind you exactly why you’ve treasured your Western Horseman magazines all these years.